As the lead designer of the creative team at DraftKings/DraftStreet we collaborated to innovate the front end design of the mobile app skin, functionality, and user experience in order to capture a larger target audience that prefers using a smart phone instead of a desktop computer. By skillfully selecting and implementing a clean-cut design with a sharp but simple look, I employed readable fonts and fresh color palette that is compatible with both Apple and Android, thus obtaining higher conversion rates among the fantasy sports world segment.