For seven years between 2015 and 2022, I strategically led TYR Sport's digital transformation, revitalizing an outdated website and resolving critical performance bottlenecks. Through a comprehensive redesign, meticulous SEO optimization, and a focusing on user experience, we achieved a remarkable 40% surge in sales and witnessed exponential traffic growth. Complementing this, I spearheaded the modernization of the TYR logo, significantly elevating the brand's visual identity.